Why can't you offer a bigger discount below the listed price on some items?

Many of the brands we carry have Minimum Advertised Price (MAP) policies that we're required to follow, which limits how much we can discount those items. MAP isn't something we choose order by order — it's part of our dealer agreement with the manufacturer, and every authorized dealer for that brand is held to the same floor. It exists to keep pricing fair and consistent across dealers, so no one undercuts the market at the expense of service, support, and the manufacturer's warranty backing the product.

That doesn't mean there's no way to save, though — we offer free shipping on most orders, financing through Synchrony, Klarna, and PayPal Pay Later, and our OK4WD 4X Rewards program, where every purchase earns points toward a future one. Signing up for our email list is also the best way to hear about sales and promotions as they come up.